Sustainable practices and product quality: Is there value in eco-label certification? The case of wine

Sustainable practices and product quality: Is there value in eco-label certification? The case of wine
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In theory, eco-labels have great potential to reduce the environmental and social impact of products via consumer choice. In practice, the diffusion of eco-labels remains limited, with consumers expressing concerns about their value.

One problem is a perceived tradeoff between the eco-label sustainable attributes and the quality of the product. In this paper, we examine whether this tradeoff is also perceived by product experts.

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